The Changing Face of Business: Embracing Sustainability and Social Innovation 

The world of business is undergoing a remarkable transformation driven by a growing awareness of the imperative need to prioritise sustainability. Corporate actors are recognizing the central role of sustainability in reshaping their operations, and this paradigm shift is having a profound impact on the corporate landscape. 

One of the prominent signs of this change is the increasing demand from investors for companies to clearly articulate their commitment to sustainability in their business models and strategies. Investors are seeking transparency and clarity regarding how sustainability initiatives contribute to long-term financial value and broader societal impact. Sustainability is no longer a side consideration; it’s a central element of business success. 

A key aspect of this evolving landscape is the recognition of the integral connection between sustainability and social innovations. Social innovations often act as catalysts for sustainable impact solutions. They introduce novel approaches to address pressing societal and environmental challenges while simultaneously generating economic value. 

Moreover, integrating social innovations into sustainability strategies enhances a company’s reputation, fosters positive relationships with stakeholders from academia, industry, government, and civil society (the quadruple helix), and mitigates risks associated with environmental, social, and governance (ESG) factors. 

Companies are facing mounting pressure from investors to demonstrate how sustainability contributes to their long-term success. Meeting these demands goes beyond embracing sustainability; it entails harnessing the power of social innovations to enact positive change, create value, and thrive in an increasingly sustainability-focused world. This is one of the aims of INTEGER. 

If you’re eager to be part of this transformative movement, we invite you to join INTEGER – Interconnecting 4 Helix Innovation Ecosystems in European Regions. This community is dedicated to building strong bi-directional bridges between business, society, and technology-driven innovations in the realm of health and wellbeing. 

The recent Public Signature of the Terms of Reference (ToR) marked a significant milestone in the evolution of the EU INTEGER Col·laboratory on Health and Wellbeing. This event, held in conjunction with the OpenLivingLab Days 2023 (OLLD 2023), solidified the commitment of representatives from diverse backgrounds to a groundbreaking approach in co-creating innovative solutions for societal challenges. 

The ToR serves as the binding document that cements the partnership between European regional living labs, including Catalonia, Krakow, and Hamburg. These regions are committed to socio-digital and business innovation, with a focus on health and wellbeing. The quadruple helix model, where academia, industry, government, and civil society collaborate, underpins the initiative’s essence. 

The event was not merely symbolic; it underscored INTEGER’s commitment to outreach and inclusivity. Participants included representatives from each participating region and helix, further emphasising the importance of the ToR signing. Additionally, the ceremony extended an open invitation to other organisations, encouraging broader engagement in the Col·laboratory’s journey. 

If your organisation wishes to support the launch of the EU INTEGER Col·laboratory on Health and Wellbeing and become a member of this proactive community, please fill out the form and read the Terms of Reference provided. Together, we can shape the future of innovation in health and wellbeing. 

Scroll to Top